Keith Novosel

Resume and Cover Letter

Dear Caitlin,

As a marketing professional, photographer, environmentalist, and fly fishing enthusiast, I am uniquely well suited for the Southeast Chapter Coordinator position with Backcountry Hunters & Anglers.

Skills I've developed in my current and past marketing positions would help me to excel at the responsibilities of this job. My experience managing advertising campaigns and budgets, leading social media strategy and implementation (growing Facebook followers by more than 20,000 people in my time at Lensbaby), handling email marketing campaigns, using Adobe Creative Suite to create a variety of brochures and newsletters, and creating and maintaining relationships with like-minded companies and customers for co-promotions, sales opportunities, and on-going partnerships would all help with the ultimate goal of expanding quality membership. I also have successful experience organizing events such as film screenings in the outdoor sports genre, and  and I would enjoy working with and encouraging the like-minded volunteers.

My passion for the outdoors has led me to seek out a career path in the conservation field. To feel fulfilled in my work I need to be helping the world in some way, and that is a feeling I am lacking in my current position. I can't think of any greater way to help than public land conservation --saving what we already have while also working to create new protected spaces. The videos on your youtube page are inspiring and uplifting, and simply get me excited for the possibility of working for your organization.

Please continue to scroll down to review my resume and experience in more detail.

Additionally, you can find a couple of writing samples here and here.

I hope to attend the Pint Night in St. Augustine next month and would love to meet some of the crew there.

Thank you for your consideration,

Keith Novosel



S&P USA Ventilation SystemsMarketing Assistant
Responsible for email marketing campaigns, designing brochures and flyers, social media, and a variety of administrative tasks.

LensbabyDigital Marketing Specialist
Manage and analyze online advertising and social media strategy. Seek out and manage industry partnerships, sponsorship opportunities, and photographer relationships. Work with marketing and design team to develop creative assets and perform AB testing where appropriate. Gather and interpret customer behavior on an ongoing basis and provide feedback to marketing and R&D for new product generation and ongoing advertising needs. Identified a major inefficiency in previous Adwords campaign, saving the company approximately $100,000/yr. 

LensbabyTrade Show Representative, Production Team Member
2011- 2012
Chosen to represent the brand at major trade shows across the US. Attend brainstorming meetings to develop creative solutions to issues. Use critical thinking to successfully develop a new lens that may enter the product line. Assemble camera lenses, quality control, and contribute to continuous improvement within organization. 

Keith Novosel PhotographyFounder and Photographer
Serve a variety of individuals and businesses to direct and create images. Build and maintain a website ( and a blog to promote my brand and images. Create content for Moment Surf Company for their weekly blog. Arrange domestic and international travel. Photograph for High Seas Films during the production of the film Picaresque. Photograph and work with guests at Witch’s Rock Surf Camp in Costa Rica. Published in several magazines in the US and abroad, including cover shots and editorials featuring both my writing and photos. 

“Keith’s photography is organic and unfeigned. His work breathes an elegant sincerity and simplicity that I find refreshing and inspiring.” —Nathan Oldfield, Photographer/Filmmaker 

Es-cent-ial WetsuitsCreative Assistant, Customer Service, Sales, Marketing Consultanther
Plan and create look of brand through photography and video. Build and maintain a website to show and sell products and to promote the lifestyle associated with the brand. Contact and meet with wholesalers to explain and sell product line. Respond to individual and wholesaler questions and issues in a timely and respectful manner. Plan marketing and PR opportunities. Find athletes to represent the brand and build relationships with them. Test the products and make suggestions on how they can be improved. 

“Keith has been the driving force behind the creation of the Es-cent-ial ‘look’. Keith is one of the few that puts his heart and soul into bettering Escential as a whole.” Carl Keever (Founder) 

Education and Volunteer work

University of Miami / Pepperdine University

Bachelor of Business Administration 

Magna Cum Laude

Sample of Courses

Business Policy and Strategy, Service Leadership, Venture Initiation, Marketing, Management Theory and Practice, Finance, Accounting, Economics, Business Law, Operations Management, Statistics


I recently completed a grant writing course to expand my skill set.

North Florida Land Trust

I am volunteering with the North Florida Land trust, mostly though photography work to be used in their marketing materials and for fundraisers.


Keith Novosel


183 Royal Palm Dr.

Ponte Vedra Beach, FL 32082



Genevieve Fletcher

Outreach Coordinator at North Florida Land Trust, Inc.

Phone: 904-465-2293



Abbie Cassel

Graphic Designer and Brand Manager at Lensbaby

Phone: 503-347-3561