Dear Jay and the Dream team,

I first learned about Design Extensions from a friend who was working at Donna Mancini Interiors and Floors when you launched their new site about a year ago. As a marketing professional, I appreciated the style of the work you did for them, so I've made a point in checking in on your site from time to time to see what projects you all were working on. Additionally, I respect your core values and it's great that it's so easy to see them implemented through your work.  I'm excited to see that your business is growing and I think you'll find that I would be a valuable member to the team. 

In my current and past marketing positions, I've managed advertising campaigns and budgets, led social media strategy and implementation (growing Facebook followers by more than 20,000 people in my time at Lensbaby), handled email marketing campaigns, used Adobe Creative Suite to create a variety of brochures and newsletters, and created and maintained relationships with like-minded companies and customers for co-promotions and on-going partnerships.

My marketing roles to this point have been a bit more of the "Jack-of-all-trade" type (mostly within digital marketing), but I am open to specializing more to fit your needs. I do have experience running ad campaigns via Facebook, Adwords, and Adroll to drive traffic, grow social followings, and to generate sales, and I would be happy to go through the learning process of becoming an Adwords Certified Professional.

I won't go on too long here, but I hope that you'll review my resume below. I would be happy to meet with you so we can learn more about each other.



Marketing Communications Specialist | 2014-Present

Responsible for email marketing campaigns, social media, creating instructional videos, designing brochures, flyers, and newsletters, and a variety of administrative tasks.


Digital Marketing Specialist | 2012-2014

Manage and analyze online advertising and social media strategy. Seek out industry partnerships, sponsorship opportunities, and photographer relationships. Work with marketing team to develop creative assets and perform A/B testing where appropriate. Create content for company blog. Gather and interpret customer behavior and provide feedback to marketing and R&D for new product generation and ongoing advertising needs. Identified a major inefficiency in previous Adwords campaign, saving $100,000/yr.

“Keith was a dependable, dedicated, unflappable and personable employee who was consistently willing to take on special projects utilizing his unique creative abilities. His work consistently exhibited effort above and beyond the expectations of his position.” Craig Strong (Chief Creative Officer, Co-Founder)



Trade Show Representative, Production Team Member | 2011- 2012

Chosen to represent the brand at major trade shows across the US. Attend brainstorming meetings to develop creative solutions to issues. Use critical thinking to successfully develop a new lens that may enter the product line. Assemble camera lenses, quality control, and contribute to continuous improvement within the organization.



Founder and Photographer | 2006-Present

Serve a variety of individuals and businesses to direct and create images. Build and maintain a website ( to promote my brand and images. Create content for Moment Surf Company for their weekly blog. Photography and web design for Citrine Natural Health ( Photography for High Seas Films during the production of the film Picaresque. Photograph and work with guests at Witch’s Rock Surf Camp in Costa Rica. Published in magazines in the US and abroad, including several cover shots and editorials featuring both my writing and photos.

“Keith’s photography is organic and unfeigned. His work breathes an elegant sincerity and simplicity that I find refreshing and inspiring.” —Nathan Oldfield, Photographer/Filmmaker



Creative Assistant, Customer Service, Sales, Marketing | 2008-2010

Plan and create look of brand through photography and video. Build and maintain a website* to sell products and to promote the brand lifestyle. Select, contact and meet with retailers to sell product line. Respond to customer questions and issues in a timely and respectful manner. Plan marketing and PR opportunities. Build relationships with athletes and complementary companies. Test products and make suggestions on how they can be improved.

*This website is no longer online, so the representation of the brand via google it is not my work. I can show you samples if you'd like.

"Keith has been the driving force behind the creation of the Es-cent-ial ‘look’. Keith is one of the few that puts his heart and soul into bettering Es-cent-ial as a whole.” Carl Keever (Founder)



University of Miami, Coral Gables, FL | Pepperdine University, Malibu, CA

Bachelor of Business Administration | Magna Cum Laude

Sample of Courses: Business Policy and Strategy, Service Leadership, Venture Initiation, Marketing, Management Theory and Practice, Finance, Accounting, Economics, Business Law, Operations Management, Statistics



North Florida Land Trust, Jacksonville Florida - I've been volunteering as a photographer to do what I can to help protect the natural and cultural resources of the region.


Keith Novosel


183 Royal Palm Dr.

Ponte Vedra Beach, FL 32082


I am more than happy to provide professional and/or personal references upon request.