Dear Deanna,

I'm intrigued by the Director of Photography position and wanted to reach out to express my interest and to start a conversation with you about it.

Photography has been one of my main passions for the past decade and a half. Shooting photos, researching photography, and exploring the work of others are things that I very happily do in my free time. The photos included with this cover letter, as well as the rest on the website, can give you a little bit of an idea of my personal style and the things that I value. You will see my appreciation for the natural world as well as my desire to show a person’s connection with it. My love for the craft of photography and for the subject matter that Patagonia captures would make the job of Director of Photography extremely fulfilling. It would be an honor to help lead the photo editing team.

It has been a dream of mine to work somewhere where I have the opportunity to work with a tribe of like minded people working towards a greater purpose. Patagonia has been at the top of that list for quite a while. In college I was able to hear Yvon speak at an event about his book Let My People Go Surfing. His philosophies expressed there, as well as in 180 Degrees South and in other films, books, and articles have helped to shape my worldview.

Please scroll down to review my resume, and I invite you to look through the rest of my website through the menu above to see some of my personal photo work.

Thanks for your time,

Keith Novosel




Founder and Photographer | 2006-Present

Serve a variety of individuals and businesses to direct and create images. Build and maintain a website (keithnovosel.com) to promote my brand and images. Create content for Moment Surf Company for their weekly blog. Photography and web design for Citrine Natural Health (citrinenaturalhealth.com). Photography for High Seas Films during the production of the film Picaresque. Photograph and work with guests at Witch’s Rock Surf Camp in Costa Rica. Published in magazines in the US and abroad, including several cover shots and editorials featuring both my writing and photos.

Keith’s photography is organic and unfeigned. His work breathes an elegant sincerity and simplicity that I find refreshing and inspiring.
— Nathan Oldfield, Photographer/Filmmaker


Marketing and Sales Specialist | 2014 - 2019

Provide direct customer service and sales support to S&P representatives and Regional managers. Assist with the launch of new campaigns and products as needed. Accurately input customer data and track sales records. Responsible for email marketing campaigns, designing brochures and flyers, social media, and a variety of administrative tasks. Deliver timely and accurate information to customers and internal business partners both verbally and in writing.


Digital Marketing Specialist | 2012-2014

Manage and analyze online advertising and social media strategy. Seek out industry partnerships, sponsorship opportunities, and photographer relationships. Work with marketing team to develop creative assets and perform A/B testing where appropriate. Create content for company blog. Gather and interpret customer behavior and provide feedback to marketing and R&D for new product generation and ongoing advertising needs. Identified a major inefficiency in previous Adwords campaign, saving $100,000/yr.

Keith was a dependable, dedicated, unflappable and personable employee who was consistently willing to take on special projects utilizing his unique creative abilities. His work consistently exhibited effort above and beyond the expectations of his position.
— Craig Strong (Chief Creative Officer, Co-Founder)


Trade Show Representative, Production Team Member | 2011- 2012

Chosen to represent the brand at major trade shows across the US. Attend brainstorming meetings to develop creative solutions to issues. Use critical thinking to successfully develop a new lens that may enter the product line. Assemble camera lenses, quality control, and contribute to continuous improvement within the organization.


Creative Assistant, Customer Service, Sales, Marketing | 2008-2010

Plan and create look of brand through photography and video. Build and maintain a website* to sell products and to promote the brand lifestyle. Select, contact and meet with retailers to sell product line. Respond to customer questions and issues in a timely and respectful manner. Plan marketing and PR opportunities. Build relationships with athletes and complementary companies. Test products and make suggestions on how they can be improved.

*This website is no longer online, so the representation of the brand via google it is not my work. I can show you samples if you'd like.

Keith has been the driving force behind the creation of the Es-cent-ial ‘look’. Keith is one of the few that puts his heart and soul into bettering Es-cent-ial as a whole.
— Carl Keever (Founder)


Pepperdine University, Malibu, CA

Bachelor of Business Administration | Magna Cum Laude

Sample of Courses: Business Policy and Strategy, Service Leadership, Venture Initiation, Marketing, Management Theory and Practice, Finance, Accounting, Economics, Business Law, Operations Management, Statistics



North Florida Land Trust, Jacksonville Florida - I've been volunteering as a photographer to do what I can to help protect the natural and cultural resources of the region.


Keith Novosel


183 Royal Palm Dr.

Ponte Vedra Beach, FL 32082