Dear Vote Solar Hiring Team,

Throughout my career, I've been most drawn to work that helps people understand and care about issues that matter. Writing, storytelling, and marketing have given me the opportunity to do that in many different ways, including four years helping share the mission of Bok Tower Gardens and, most recently, communicating complex environmental and conservation issues with Pacific Forest Trust. When I saw the opportunity to join Vote Solar as Campaign Communications Manager for the West, it felt like a natural opportunity to bring that experience to an organization working toward meaningful solutions to climate change.

At Bok Tower Gardens, I worked closely with leadership and across departments to find and tell the stories that brought its mission to life. My work spanned strategy, writing, photography, video, social media, email, web, print, and live events, and helped drive significant growth in our social media reach and audience. Some of the work I found most meaningful was supporting conservation and philanthropy, from documenting the work of horticulturists and rare plant conservation staff to creating personalized videos that showed donors what their support was making possible.

My work with Pacific Forest Trust has allowed me to build on that experience in a setting focused specifically on environmental conservation. Working closely with scientists, conservationists, stewardship staff, and organizational leadership, I've focused primarily on writing and editing, translating complex topics—including forest health, climate resilience, wildfire, conservation easements, restoration, and policy—into clear and engaging communications. I've also worked with the development team on donor communications, newsletters, annual reports, and other materials that connect supporters to the impact of PFT's work. That experience has deepened both my understanding of environmental issues and my belief that strong communications starts with understanding the work and the people behind it.

That is part of what excites me about the opportunity to support Vote Solar's work across the West. I've spent much of my career moving between the big picture and hands-on execution—identifying stories and opportunities, collaborating across departments, working with outside creative partners, and creating written and visual content myself. I believe that making meaningful progress on environmental issues requires more than good policy. It also requires helping people understand why those issues matter and how the decisions being made affect their communities and their futures. The opportunity to apply my experience alongside Vote Solar's policy experts and advocates, helping build support for clean energy solutions that benefit communities across the region, is particularly appealing to me.

I'd be excited to bring my experience in environmental communications, writing, digital strategy, and storytelling to Vote Solar and contribute to its work advancing a cleaner and more equitable energy future.

Thank you for your consideration,

Keith Novosel
keith.novosel@gmail.com

Symphony on the Sandhill (writing sample)

Experience

Pacific Forest Trust—Science Communications and Content Manager

2026 - Present

  • Lead content strategy and communications across digital, print, and media channels

  • Translate complex conservation and science-based work into clear, accessible storytelling

  • Manage website, email, and content distribution systems

  • Collaborate with internal teams and a PR agency to ensure consistent messaging across programs and outreach

"Keith has been an asset to Pacific Forest Trust, combining technical skill, creativity, and a deep commitment to conservation to strengthen our communications. His professionalism, initiative, and ability to produce engaging content—from our Forest Flash newsletters to annual report articles and website improvements—have made a meaningful impact in a short time.” —Laurie Wayburn, President and Co-founder

Bok Tower Gardens—Social Media Coordinator and Content Creator

2021 - 2025

  • Small marketing team (myself + Director of Business Development), collaborating closely with the CEO and cross-functional departments including membership, philanthropy, horticulture, and education

  • Led social and digital marketing strategy across platforms, owning planning, content creation, and execution

  • Increased organic reach by 225% on Facebook and 100% on Instagram year-over-year (2023–2024) through consistent storytelling and visual strategy

  • Grew audience by 25,000+ followers on Facebook alone, with additional growth across Instagram and other platforms

  • Worked directly with executive leadership and departments to align marketing with membership growth, donor engagement, and public programming

  • Produced photography, video, livestreams, and written content across campaigns, events, fundraising, and institutional storytelling

  • Helped modernize and unify the organization’s visual identity across digital and print channels

  • Built and maintained a centralized photo/video library used across the organization

“Keith is extremely respected by his peers and many departments depend upon his creative skills to accomplish their goals. He has consistently provided strong content that has increased our brand awareness. Keith projects self-confidence, authority, and enthusiasm for new tasks and responsibilities. His positivity is very much appreciated and he is a strong team member.” —Erica Smith, Director of Business Development

Keith Novosel Photography and Marketing—Founder and Photographer

2006-Present

  • Serve a variety of individuals and businesses to direct and create images, content, and marketing materials to help define their culture and grow their audience.

  • Build and maintain a website (www.keithnovosel.com) to promote my brand and images.

  • Published in magazines in the US and abroad, including several cover shots and articles.

  • Some clients include Howler Bros, Hurley, Witch’s Rock Surf Camp, Shoot for a Cure, Pilcher Property Services, Eidon, and Moment Surf Company.

"Keith’s photography is organic and unfeigned. His work breathes an elegant sincerity and simplicity that I find refreshing and inspiring." —Nathan Oldfield, Photographer/Filmmaker

S&P USA Ventilation Systems, LLC —Marketing and Sales Specialist 

December 2014 – 2019

  • Supported marketing and sales operations across product launches, campaigns, and customer communications

  • Created visual content for product catalogs, instructions, and marketing materials

  • Managed email marketing, brochures, flyers, and social media content

  • Worked with regional sales teams to support customer engagement and communication

“Keith joined S&P as a Marketing assistant to help group our marketing efforts and he quickly learned both new software programs and our product line. When our company was experiencing customer service issues,  Keith stepped up to a new role to help our sales team better support our reps and customers. Keith’s diligence and calm demeanor helped get our support back to a high level. His work was praised by both internal and external stakeholders.” —Leigh Carpenter, Marketing Manager

Lensbaby—Digital Marketing Specialist, Trade Show Representative, Production Team Member

2011-2014

  • Managed digital advertising campaigns, social media, and content strategy

  • Developed partnerships with photographers, influencers, and industry collaborators

  • Supported A/B testing and campaign optimization across digital channels

  • Identified inefficiencies in paid advertising strategy, reducing waste by approximately $100,000 annually

  • Represented brand at major national trade shows and industry events

  • Collaborated with marketing and product teams on messaging and creative direction

“Keith was a dependable, dedicated, unflappable and personable employee who was consistently willing to take on special projects utilizing his unique creative abilities. His work consistently exhibited effort above and beyond the expectations of his position.” —Craig Strong, Chief Creative Officer, Co-Founder 

Es-cent-ial Wetsuits—Creative Assistant, Customer Service, Sales, Marketing

2008-2010

  • Supported early brand identity through photography, video, and storytelling

  • Built and maintained e-commerce website and product marketing materials

  • Worked with athletes and wholesalers to promote the brand

"Keith has been the driving force behind the creation of the Es-cent-ial ‘look’. Keith is one of the few that puts his heart and soul into bettering Es-cent-ial as a whole.” —Carl Keever (Founder)

EDUCATION

Pepperdine University, Malibu, CA

Bachelor of Business Administration | Magna Cum Laude